FOOD OR FUEL CAMPAIGN 2025 / 2026

This winter, too many families in Jersey face an impossible choice

How would you choose if you had a choice between food or fuel? Think about that for a moment.

This winter, too many families in Jersey are facing an impossible choice.

Rising costs mean parents are having to decide whether to put food on the table or keep their homes warm. Since we launched the Food or Fuel campaign in winter 2022, requests for support have grown quickly, showing just how many households are struggling.

It’s not just those on the lowest incomes who are affected. We are now seeing families from all walks of life needing help. Food and energy are essentials, yet for many, finding the money for both is no longer possible.

The Difference it makes

Each £50 voucher gives a family the dignity of choice at a time of real pressure. Vouchers can be used for essential food or energy, not alcohol, gambling, tobacco or vaping products.

Since winter 2022, we have distributed 2,470 vouchers to families who needed support. Sadly, demand continues to grow.

How it works

  • We work through trusted referral partners such as schools and local agencies to identify families who need support.

  • Vouchers are issued for £50 and carry security features to prevent duplication.

  • Families can redeem vouchers with our partners for food or energy when it matters most.

Our partners

This winter we are once again working with Coop Channel Islands, Island Energy Group and the Jersey Electricity Company (JEC) to make every voucher count.

How you can help

Businesses

Your support goes straight to families who need it. If your business would like to help, please reach out to us at yvonne@caringcooksofjersey.com. We can tailor support to suit your team and budget.

At a glance:

  • £500 funds 10 vouchers

  • £1,000 funds 20 vouchers

  • £2,500 funds 50 vouchers

Logo acknowledgements and impact updates

When businesses support Food or Fuel, we make sure to recognise that generosity. Company logos can be featured on our campaign materials, website and social media, highlighting the difference you are making for families in Jersey.

We also provide simple impact updates so you can see exactly how your support has been used, whether that is the number of vouchers funded, stories of families helped, or photos of the campaign in action. These updates can be shared with your staff, clients and stakeholders so they know the part they have played in helping our community.

Individuals

Every gift helps. You can donate by scanning our QR code or by visiting our Donate page.

Thank you

To everyone who supports our work, from volunteers to corporate partners and donors, thank you. Together we can make sure families do not have to choose between heating and eating this winter.